August 1, 2023 - Update Since Our Last Call
Super Short Summary
It seems like things have improved a lot since this time last month from what I'm seeing (but let me know if you don't agree).
My focus is to try to expand the 'green dots' to the north and west. It seems there would be more business in that direction, but also more competition for the top spots. More details below...
Hey David,
I just wanted to share an update on how things are going since our last conversation - at least from what I'm seeing on my side. Please let me know if things don't seem any different from your side. Your rankings definitely dropped in May/June from where they were earlier this year, but they seem to be doing much better now, from what I can see.
A lot of people in the SEO world have been saying that Google has been unusually volatile in the past few months. After you told me about you drop in call volume, I made some adjustments in July. I don't know if it's what I did, or if your rankings drops were just a "G0ogle thing" that would have sorted itself out anyway (it happens sometimes - Google just f***s with rankings...)
In any case, this is what I'm seeing.
More Green Dots and Higher SoLV - From July 1 to August 1, 2023
The GIF below show the ranking position in Google Maps for that specific geographical location for the term "roof repair Tucson" for the dates 7/1, 7/6, 7/19, 7/23, 7/28 and 8/1.
The center point of the map is the business address. Searching from that address, DC Roofing is always #1. The further you go away from the business location, the more likely other businesses take over.
Being in the top 3 spots is where you want to be. Looking at the map on July 1, you can see that there are a lot of yellow/green (4) dots. As I told you on our phone call last month, it's only "one lower than #3", but it will have a huge impact on your call volume. My job is to get you in the top 3 "green" as much as possible.
You can see the number of green dots increase significantly from July 1 to August 1. I've noticed more form submissions from the site as well, so hopefully that means the phone is ringing more too.
Higher SoLV
"SoLV" is nerd-terminology for "Share of Local Voice". Basically, this shows how often a business ranks in the top three positions on the grid your are viewing. Over time, SoLV can be a good tool for understanding brand lift. DC Roofing went from 18.5% to almost 70%
Other Terms Being Tracked
Some of the other keywords being tracked this way are the following (without "Tucson" added to the search term - when doing a search, some people add it, some don't), and current, corresponding geo-pin maps:
- roof repair
- roofing contractor
- roofing companies
- roofers
- roof coating
